March 2023 Executive Director Report –  Kristin Parsons

Welcome to Spring 2023!

I am so excited to see the snow finally melting and the potential to get out on a ride very soon!

I want to start by sending my thanks to all our amazing volunteers from Valley Trail Riders ATV Club and the Lower Mainland ATV Club who joined me at the BC Sportsmen’s Show in Abbotsford at the beginning of March. It was a fantastic event, with over 25,000 attendees, keeping us on our toes at our booth as we talked about the benefits of club membership!

In my report last month, I talked about the direction of ATVBC’s advocacy efforts and in particular, presented the questions:

  • How do we support our clubs and our members to bring awareness to issues in areas around the Province?
  • How do we ensure the right conversations are happening to represent our members interests?

To answer these key questions and ensure we are going in the right direction, we are developing a member survey to be sent out in early spring to capture the feedback from our over 5000 members and industry partners.

I encourage you to participate in this important survey as the results will help to guide in the development of how ATVBC moves forward.

Over the last month we have been busy working with many of our clubs to assist with their ORV trail grant applications and I am excited to see all the great projects coming to our trails in 2023.

We continue to actively work with members of the BC Power Sports Coalition (BCPSC) and our friends at 4wdabc to bring awareness to concerns around the Bridal Falls Gondola project. We are pleased to see the progress that has been made on these efforts and anticipate an update from the proponent very soon!

We have continued our work on building up our sponsorship and member benefit program. The BC Sportsman show was a great opportunity to meet with current sponsors and meet new potential partners and talk about the benefits that they can bring to our members. We are working hard to bring on some exciting new member benefits in the very near future!

Stay tuned for more!